This is How I Roll...

I’m Amanda Davies, founder of Light Purpose Living and I’m on a mission to inspire and nurture the next generation of female business leaders, like you, to step-up and make the impact you desire.

Whether that's through starting your dream business, adding rocket-fuel to your existing business or feeling confident to put your hand up for the next promotion at work, I'm here to help and guide you every step of the way. 

I believe you're here to lead and inspire. You have a story to tell and it's time to spread your message life wildfire. 

I help women entrepreneurs (new and aspiring) be a force for good, lead by example and live on their terms. 

I’m a leadership coach and business mentor for driven women with soulful roots. I'm also a nutrition-nut, Italian food-junkie, travel lover and most of all, I believe in uncovering your passion, digging up your purpose and shining your light on the world - in a big way. 

A bit about my style…

There are four principles I live by in my business and we cover all of them when we work together. Why? Because it's a combination of all four that will bring you the success you desire in life and business. They include:

High Performance Coaching






Online Business Know-How


The detailed and high-touch nature of the work I do, is one of the things that sets me apart as a coach, which is why I only ever have a limited number of spaces available in my programs at any one time. 

Having a high-level coach is unlike any other experience you will have. Imagine having a go-to person to help keep you on track, inspire ideas, provide structure when you need it and offer tailor-made business expertise. You will not get this from reading a million self-help books and piecing together a hundred freebies. I will challenge you, I will cheer you on and hold out the swear jar when you need it... I'm here to help you become the best possible version of yourself. 

Birthing a new life & stepping into our true power as a leader isn't easy, which is why so few people do it...

Professional Bio

Amanda is a registered psychologist and Transformational Leadership Coach for female entrepreneurs. She has won awards for her change and communications work for some of the largest and most recognised brands in the world. 

Amanda was one of the youngest students to graduate with her Masters degree in Management and worked as a senior executive in the corporate world for 15 years where she developed some of the top leadership talent and led companies through award-winning transformational change programs. 

Amanda is also a qualified Reiki practitioner and naturopathic nutrition advisor who has been featured in well known publications such as the Huffington Post, The Guardian, Mind Body Green and Rebelle Society. 

Memberships & Publications

My Story

I am a girl from Sydney, Australia, who had a big dream to make a huge difference in the world.

I recently left my 'big job' in the corporate world to coach and inspire brilliant women like you. Whilst I loved working with and developing amazing people in companies, I soon realised that sitting in an office all day, wearing a grey suit and commuting into a city full of "busy people" is not my path. Ironically, I found myself leading a life I thought I wanted for a very long time. I had spent a fortune on my university education to make it possible and I was rewarded for my efforts with an excellent salary and yearly bonuses. I was heading-up a team of over 60 people by the age of 30 and managing multi-million pound projects. But...

I would come home everyday feeling like something inside me remained "unexpressed". my creativity and desire to live with purpose had been lost somewhere along the line. I found myself wondering, "how did I get here?"

My story starts in a tiny town about 2 hrs south of Sydney where I grew up. My dad lost his job when I was a kid and he ended up selling our home and pouring his life savings into starting up a business (which he still owns and runs to this day). We even slept on the floor in his business premises until we could afford our own home again. I understood from an early age what it meant to take risks, have faith and live with courage.

Resilience is a quality which all successful entrepreneurs have. I believe you have this in bucket-loads. soulful entrepreneur's don't "just happen"...

In my mid-20's I packed up and moved from this tiny town in the ‘burbs, to the bright lights of London, ready to pursue my own big dream. I was full of excitement and I was so ready to make my own way in the world. I spoke the language, sure, but I had to draw on every ounce of strength within me to find work in a city I didn't know and make friends when I knew no one. I also lived in a closet-sized apartment with no heating for 12 months (brrrr)! 

Despite just wanting to pack up and go home on a number of occasions, I stayed because I just knew there was something I was supposed to do on the other side of the world. My soul was definitely calling me at that time...

So here I am almost 10 years later with a weird hybrid English/Aussie accent, a business I love, two tabby cats (Jax and Angus) and my wonderful English gentleman. I can travel whenever I want and I'm no longer accountable to anyone but myself. I really couldn’t be happier. Sometimes I wonder if it's real... But things weren't always this way.

They say your greatest light comes from your greatest moment of darkness. That the darkness serves as a lesson to move you closer to your soul's callinG

Four years ago, I lost literally everything in a period of 6 months. My long-term relationship ended, I was in and out of hospital with horrendous health problems, I was dealing with emotional issues from my past, I was kicked out of my home and I lost my then (so-called, stable) job. Rock bottom became my 'normal' and times were properly shit for me. 

It wasn't easy to find my way out of the darkness on my own, but I did. I read. I learned. I swore. I communed with my soul. I cried (a lot). I laughed hard sometimes. I made mistakes. I ran. I ate. I meditated. I stretched. I reached out. I became. 

I believe these dark periods are meant for us. I really do. It's through these moments, however painful, that we learn and grow. It's like lifting weights (grrrr!) - when we lift, tiny tears are created in our muscles. As we nourish ourselves after a workout (by eating right, stretching and resting), the tiny tears begin to heal and our muscles grow that little bit stronger and that little bit bigger... nice metaphor for our soul (and character), don't you think?

Now I spend my days writing, creating content and working with incredible women all over the world. I help them step into their power as leader of their own life, whatever that looks like for them. I specialise in helping new and aspiring entrepreneurs breathe life into their online businesses and spread their message like wildfire. If you're anything like me, I know you're here to do big things in the world.

Lovely to meet you.

Amanda x