Meet our founder - Amanda Davies.

Amanda is an award-winning business mentor, registered psychologist, and respected authority in the area of personal transformation.

AS featured in:

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Professional Bio

Amanda is an experienced business strategist, Registered Psychologist and leadership expert who has been featured in well known publications such as The Times, Huffington Post, The Daily Mail, The Guardian, The Telegraph, Mind Body Green and The Debrief.

Prior to founding Light Purpose Living in 2015, Amanda worked with some of the largest and most recognised brands in the world on business change, strategy, marketing and communications for over 15 years. Amanda led large teams of 70+ people and supported companies through award-winning transformation programs. 

Amanda was recently named a finalist in the National Business Awards UK - shortlisted to just 8 finalists out of 1,500 nominees in the 'New Entrepreneur of the Year' category. She was specifically recognised for her work in developing female business leaders and rising talent.

She was also named as the UK’s leading Online Business Mentor by the SME Awards association.

Originally from Sydney, Australia, she currently lives in London and enjoys lots of international travel. She is also a Reiki Level 2 Practitioner, a Certified HeartMath Certified Practitioner, and a Certified Life Coach. She brings her unique combination of skills and experience to her clients.


“Amanda is a heart-based stand out in her field”.

Nellie.B


My Story

I had a vision for my life that was a little strange for a kid who grew up in a working class family, in a tiny country town on the outskirts of Sydney, Australia.

I knew I was supposed to be living abroad, writing books, travelling and helping people. But I had no idea any of those dreams were even possible for someone like me.

Like many creative children, my natural calling got "filed" away, put it into the Basket of Silly Dreams and I went about pursuing a sensible career. 

I did all of the ‘right things’.

I went to university.

Graduated with honours.

Enrolled in an MBA.

At 26, I relocated to London and climbed the corporate ladder very quickly where I began leading a team of over 70+ people by the age 30. I took on huge responsibilities and threw myself into my career wholeheartedly.

I pushed and strived and I was rewarded for my work. I slept with my phone under my pillow and I often answered emails at 3am. This was normal to me. 

Meanwhile, my health, relationships and everything else tumbled down around me. Something inside called for me to pay attention. I felt called to reconnect with that person who knew exactly what she was here to do in the world. 

My desire to serve others and create in a way that lit me up, guided me onto a new path...

Although I was so grateful for the opportunities and my career up until that point, I knew I wanted to create a legacy that was aligned with my soul.

Perhaps you feel the same way?

Fast-forward to now and I am leading an award-winning company and working with incredible women all over the world to help them connect with their calling and create businesses that make an impact.

I really believe the life you crave and the desires you tucked away in your heart (or your own ‘Basket of Silly Dreams’), are available to you. But it will require a courageous leap of faith to break free from ‘normal’.

So my friend, are you ready?

If so, reach out and book a call with my team. We may be able to help.

Amanda x


I believe in…

Courageously committing to your dreams and putting the grounded action steps in place to make them a reality.

I also believe that success happens when you prioritise your internal game (not just the external strategy). When you work towards improving your mindset, gratitude and energy every single day, miracles happen.

Ps. I believe your soul always knows the answers if you dare to listen.

A cup of coffee and a book in hands, beautiful manicure_ Cozy atmosphere, stylish clothes #lifestyle #photography #coffee #book #manicure #style #clothing #fashion #feminine.jpeg

You can find me…

Reading. Traveling. Writing. Creating. Learning.

You’ll also find me leading coaching calls and workshops with my incredible clients, hosting our #BigTalk Podcast and hanging out at home with my fur kids.

I’m almost always creating content for our social media platforms and designing new programs and offers to serve our amazing community.

I also travel quite extensively and I’m always planning my next trip! I visit my family in Australia as often as I can.

No thanks…

I’m not about the dabbling, half-in, half-out mentality. I’m also not down with excuses or ‘waiting for the right time’ before making decisions or taking action. There’s no such thing.

I’m really not a fan of mangoes or those creepy paintings of animals dressed up as humans!

What’s up with that?

People describe me as…

Someone once described me as ‘part geek, part magic’ which stuck!

I’m also known for my compassionate straight talk, love of animals and drinking copious amounts of tea.

I am a forever student, dedicated to deepening my craft, my knowledge and sharing this with my clients and community.


READY TO SEE HOW we CAN SUPPORT YOU?

Book your no obligation, free Breakthrough Session here -